The title of this blog article is the best advice I can give any career seeking school leaver or graduate at the moment. Why? Because it works!
I know that the kind of jobs that you may be aspiring to and may have geared your education towards may not be thick on the ground at the moment and that getting a chance to be interviewed can often feel like constantly hitting the same brick wall but that does not mean that settling for second best and going off the radar of all employers is the way to deal with it. There are loads of cracking job and career opportunities out there but the candidates that get them are the ones who are prepared to do the leg work, build the relationships and get noticed...
Go to everything...
Look on-line, in printed media and through social media for every opportunity to get out into the world with a smile on your face, your best interview gear on and your CV in your pocket. The numbers game of on-line applications, posting your CV on one of the big sites or connecting with an agency is of course worth it because they might find you what you want. But I strongly encourage anyone, of any age, to get out there and find opportunity for themselves.
I am not of the Norman Tebbit school of 80's thought when he encouraged people to get on their bike and find work, patronising as it was, instead I am very much of the school of thought that you live, in person, being brilliant and smart and excited and interested is going to have a far greater chance of being spotted.
Why? Well despite many 'big' employers computerising their recruitment filters to the point of programming key words and qualifications into their selection programmes on-line; there are still vast numbers of employers, decision makers, recruiters and event organisers that understand about personal brand, making an impact, the personal touch and impressing someone with actions and words and not just qualifications and experience.
In my experience SME's particularly take great heed of their 'gut feel' for an individual candidate. Because every single one of their staff matters to them, as there are fewer, then meeting people is a way they still find their stars of tomorrow.
So prepared with a CV that does all of things I have spoken about at length in the past as 'the flier for the brand of you' (see previous blogs) and with a brave attitude to talking to anyone because as I have said in the past 'you never know who the person will be that gives you a break' you should get yourself along to everything that might lead somewhere; careers events, networking events, industry events, university and college events and national employment events at the big venues like the NEC.
Prepare your 'pitch', know what your USP's are and be ready to really sell yourself when you get the ear of someone who wants to listen and is interested in what you have to offer. As a recruiter of 20+ years standing from my point of view you being there already puts you in credit with me and then if you have a positive attitude, something to say and some energy and interest then you are really beginning to get my interest...
Speak to everyone...
Be that person who is interested in what every employer does, find out more, understand when you hear an opportunity that you like that you need to act and project the professional image that you want to promote going forwards; set yourself dress, speech and manners standards and let those things as well as your skills, knowledge and competencies be your message to employers...you will be saying 'I mean business!'
Networking is a very inexact science and actually the more you try and apply scientific methods to it a) the more mercenary you appear and b) the more you remove the random factor... but talking to people and asking questions and being open and honest about what you aspire to does work..
My two best job / career conversations? One was with a lovely Australian lady in a bar in Paris at Christmas time and the other was with a chap by the coffee machine during lunch at a careers event...you never know, who or when but you need to be there to benefit and to be on duty for your brand at all times to get the most from any good fortune.
I think it was Gary Player (the very good South African golfer for you Tiger Woods generation people) who said 'the more I practice the luckier I get' that's kind of my point in a nutshell!
It might feel weird to think about yourself as a brand but it is just about understanding what makes you unique and about developing an awareness of how the rest of the world experiences you.
A big pool of graduate talent competing for fewer jobs means that a 2:1 is no longer the passport to your dream job. Getting the edge involves understanding what recruiters look for (beyond the academic) and matching your
brand USP’s to the job by clearly demonstrating them in your CV and then talking about them lucidly at interview.
Where do you start? How about conducting a personal brand review; simply list your work, sporting and life experiences. What skills have you learned? What did you learn about yourself? Now link your findings to the
competencies that employers look for.
Now find words that you want others to associate with your brand. Do you use them in your CV; are you always authentically those things? Make sure they are not on the boring list of CV words like passionate, focused and good team player that everyone uses!
Understanding your unique brand takes time and effort but will get you results! But you need to start now!!
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