It might feel weird to think about yourself as a brand but it is just about understanding what makes you unique and about developing an awareness of how the rest of the world experiences you.
A big pool of graduate talent competing for fewer jobs means that a 2:1 is no longer the passport to your dream job. Getting the edge involves understanding what recruiters look for (beyond the academic) and matching your
brand USP’s to the job by clearly demonstrating them in your CV and then talking about them lucidly at interview.
Where do you start? How about conducting a personal brand review; simply list your work, sporting and life experiences. What skills have you learned? What did you learn about yourself? Now link your findings to the
competencies that employers look for.
Now find words that you want others to associate with your brand. Do you use them in your CV; are you always authentically those things? Make sure they are not on the boring list of CV words like passionate, focused and good team player that everyone uses!
Understanding your unique brand takes time and effort but will get you results! But you need to start now!!
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