7/19/2012 1 Comment
For CV read marketing flier....
Being an employer is tough. Being an employer that is looking to find new talent is even tougher. How are you supposed to be able to find, indentify and engage with the right sort of people that can do the job, fit in with your company culture and add that something special to take your brand forwards??
Well it's your job as a candidate to know your brand, assets, competencies and skills and then show them off in the best possible way. Impact is the key word here. I have recruited for a wide range of roles and when you have a pile of CV's either on your desk or in your In Box you have to sift through them and they have to talk to you in order to stand out and be the one that you select. Pink paper and funky fonts aren't necessarily the answer but you might find some inspiration from the brilliant CV's that have been compiled here:
Of course it's 'horses for courses' and the guys that put those CV's together were looking for roles that might not be the kind that you are in the market for but my point is that they have gone to town in making sure that they use their CV as a marketing flier for their brand and to succinctly communicate what it is essentially about them that the recruiter / employer should see immediately and understand.
Put it this way; you are walking down the High Street or through the shopping mall / arcade and someone thrusts an A5 flier into your hand. That glance, that moment that you spend looking at it is everything; you decide if the flier is talking to you, if you are interested and if you want to associate your brand with it - either by buying, attending or supporting whatever it is that the flier is talking about. Try and take that experience, that choice that you make into your thinking for how you want your CV to be received.
What does the headline are your flier / CV need to say / do to engage the reader. That 'handshake moment' is everything. Just like when you meet someone for the first time a whole myriad of thoughts speed through your mind, you are weighing them up; face, handshake, eyes, clothing, smile, words, body language...now think about how without many of the impactful weapons I just listed you can make an impact with the reader of your CV in the same way. They will be looking at type face, layout, words, vocaulary, easy of reading, relevance, personality and potential.
Forget bland and conservative unless you know that the people you are trying to impress want exactly that! Think about how you can reach out in your opening 'Personal Statement' and grasp their attention, introduce yourself and get them wanting to read more...
You are your own career manager, your own brand manager and your own PR company and your CV is the marketing flier that will create interest in what you are and what you can do.
Worth pondering on next time you are updating your CV or perhaps worth implementing now and getting together a CV that you can be proud of because it represents you in everyway it needs to rather than being a functional document with generic facts and statements and won't stand out.
Some basics; bullet points (make it easy to find the good stuff), tangibles (make it easy to demonstrate walking the talk), vocabulary (makes you stand out because you don't over use words like 'passionate') and layout (visual appeal leads to interest and engagement....
We can help with CV rewrites and reviews either face to face on on-line; it is the key that opens doors!
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